Indietech - Online Marketing Campaigns for all businesses - Australian Infusionsoft experts and web designers

Infusionsoft milestones for 2010

Indietech — Thu, 20 Jan 2011 07:33:02 +0000

We received these recent stats from Infusionsoft… Pretty impressive.

More than 6,000 businesses use Infusionsoft to manage 97 million contacts and customer relationships
Users sent 1.8 billion email messages in 2010, a 91% increase from 2009
Processed more than $744 million across all customers, a 64 percent increase from 2009
Ended 2010 with 98.49% email deliverability, verified through ReturnPath
Attained a 92% customer satisfaction rating in Q4, the highest in company history
Former Intuit software leader Richard Tripp joined Infusionsoft as Vice President of Product Management in Q3
Named one of America’s fastest-growing private companies for the fourth year in a row by Inc.
Infusionsoft social media channels continue to grow with nearly 25,000 small business owners connecting through Facebook, Twitter, YouTube and the Infusionsoft blog
Founders Clate Mask and Scott Martineau’s newly-released book Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy debuted on the New York Times bestseller list
Dozens of small businesses confessed their love for what Infusionsoft helps them do in the “Pitch the Switch” YouTube contest
Launched a new API Developers Center. Now developers who work with the Infusionsoft API have premier access to an online support community for educational and how-to advice.

Have you seen the Infusionsoft demo video? http://indietech.com.au/infusionsoft.htm

Indietech — Thu, 20 Jan 2011 07:12:11 +0000

If you are looking for an online marketing solution that covers Email Marketing, Sales Force Automation, eCommerce, or Affiliate Management, check out this brief video kindly distributed by Infusionsoft. It’s a good little overview of their highly successful Marketing Database – a system which has deservedly reached a tipping point of popularity with big marketers in the States and is just beginning to make its mark in Australia.

Check it out here… http://indietech.com.au/infusionsoft.htm

‘Above the fold’ – Myth busted

Indietech — Wed, 12 Jan 2011 23:16:51 +0000

Check out this article on the Template Monster blog… It’s horribly written but raises an important point regarding mobile devices.

http://blog.templatemonster.com/2011/01/12/above-fold-dead-gone/?utm_campaign=newsletter-2011-01-12&utm_medium=email&utm_source=newsletter

However, be aware that all this depends on the function of the page. If you have a sales page or squeeze page, the video and adjacent opt-in form where people enter their details is most effective when it is placed above the fold. Vital tag lines should also be placed above the fold. Using timed Java pop-ups however, it is not completely necessary to have the opt-in form ‘above the fold’.

Where is the fold? Well, when we build a sales page we typically place the most important information (tag line, video, opt-in form) within the first 500 – 700px from the top of the screen. This takes care of most portable devices (including netbooks) with small screen resolution.

If your web page is an informational page then the old ‘above the fold’ principles may not apply as visitors will need to scroll to view an entire article anyway.

However, there are many variables. Please consult your local online marketing guru for advice on effective page layout. Especially if you want to increase lead conversion or sales.

Consolidating all your marketing URLs and tracking traffic…

Indietech — Tue, 30 Nov 2010 23:38:58 +0000

Need to track traffic for all your URLs and then compare to your opt-in rates? Need to create shorter links for all your affiliate marketing. Check this out –> http://gotrythis.com

Combine this tool with something like Infusionsoft and then you’ve got a seriously powerful and well rounded online marketing solution.

Another Microsoft loss… two fold

Indietech — Mon, 08 Nov 2010 06:53:08 +0000

So I just received my brand new copy of Office 2011 for Mac. Outlook (as opposed to Entourage) is the new big draw card for Office Mac this release. Many early reviews complain about the new version of Outlook: many believing that it is not a far enough step towards the PC version. Whilst I agree somewhat, at least it’s moving in the right direction layout and functionality wise. But it’s still not fantastic. I’m sure they’re doing this on purpose to try and bring me back to a PC platform. But there is no chance in hell that will ever happen… The only applications that crash on my Mac are Microsoft applications. Go figure.

The upgrade process was, however, easy and it gave me an excuse to clean up my contacts.

Whilst doing so I tested a new feature that allows you to view a map using the Bing engine when you click on contact’s address. But check out the inaccuracy when Bing attempts to locate our office address at 2/46 Easey Street Collingwood VIC 3066!

An example of Bing's poor map accuracy

Indeed this was the first and last time I’ll use Bing to find a business in Australia.

So, what’s the lesson here?

If you’re a business registering your details online, don’t waste your time with Bing maps. the answer is emphatically: “Google”. Additionally, don’t bother referencing Bing from your website. Stick with what we web masters all know and love (within reason).

New Google feature could affect your SEO & PPC efforts

Indietech — Fri, 29 Oct 2010 03:58:35 +0000

It appears as though Google will be changing the landscape of the way PPC and SEO campaigns are run. This is bad news for business that already spend a heap on Pay Per Click campaigns, but good news (in my opinion) for local business competing in an already saturated or highly contested market. It basically means that organic search listings will take precedence over paid listings. From a usability point-of-view this is preferable as you will be able to see businesses around you that can service your needs.

http://www.smartcompany.com.au/seo/2010-10-29-experts-warn-new-google-search-feature-could-make-adwords-less-effective.html

SOLUTION:

Create a Google profile
Fill out all required business information in your profile
Ensure that you add your Domain details, logo, relevant keywords
Ensure your business is located on the map
Publish your profile. See example here – http://www.google.com/profiles/indietech.aus

There’s a bunch of other techniques to use. Please contact us to find out more.

PS – if you’re a tradie… The above is mandatory. Ensure you are listed and have your own profile in Google.

Niche keywording and lateral SEO – an Indietech case study

Indietech — Tue, 07 Sep 2010 14:39:55 +0000

We’ve started a new technical blog to further educate our clients and empower them with “tech sav”. These two articles run through some really cool concepts that will demystify online marketing topics such as Search Engine Optimisation, niche keywords, the purpose of website analytics, and what to do with website traffic. The best part is that these two articles are actually real life case studies where we analyse one of our most successful client sites – www.bluefreight.com

Check out our new blog here…

“Lateral Search Engine Optimisation” – A case study on niche key-wording

Shaping a Website to Build a better Online Business

Indietech — Tue, 31 Aug 2010 13:20:11 +0000

In the previously posted marketing diary video, our subscribers got a chance to check out how the quantitative analysis of your website traffic allows you to make better marketing investment decisions.

Sounds complex uh?!

But truly, it really just means that if you want to build a decent online profile for your business and not waste marketing dollars… Then knowledge is power and measurement is the key.

All too often we’ve seen businesses commission developers to build a fancy new website that turns out to be a dull and static “online business card”.

And static websites are about as effective as… Well, a business card!

In this second instalment we look at the value of call-to-actions. A good call-to-action doesn’t have to be a cheesy banner ad on your site touting: “Buy one and get a set of steak knives!”

There are definitely dignified methods of asking for someone’s details in return for a valuable piece of information. Whether this be in the form of a free report, access to a forum, or an invaluable video like ours!

So, in this week’s marketing video diary we look at why you need a call-to-action, the benefits, and a few tips on how to create a good lead generation strategy.

This video is only available to our valued Members…

To check out this week’s (in)valuable Online Marketing Video you must browse to the Indietech website and click here to subscribe…

Online Marketing Strategy Video - subscribe here for free web strategy tips

After you’ve joined as a member of the Indietech site, we’ll send invaluable online marketing tips every 1 – 2 weeks.

New Indietech strategy videos are ready and live online

Indietech — Sun, 15 Aug 2010 09:59:42 +0000

So our clients can better understand what we do, we’ve put together an online marketing strategy presentation. I have also made a video diary as a method of offering valuable and free information on great ways to market your business online. Sign up from our homepage to get the immediate link to this short but essential video snippet and we’ll provide you with regular tips and tricks that will change the way you do business online.

These 2 x video presentations of our strategic online processes are available for viewing on our website as of today. So click here to find out more.

PS I’ve made sure the video diaries contain quite a lot of our own Intellectual Property (probably too much) so you can really cut through the mustard and get some great results.

PPS We’d love to have your feedback on these videos… So make sure you either leave your comments here on our 1ndieBlog or using our FEEDBACK system.

Corporate multimedia services

Indietech — Wed, 11 Aug 2010 09:07:45 +0000

We’ve just added a new string to our bow. In co-operation with Truce Films and our very own Creative Design Manager, Juan Gonzalez Telmo, we are now offering corporate multimedia services. Go to our website to check out some of our work and references.

Creating a motion graphics presentation for your business is a dynamic way of presenting your product or services. Imagine having a pop up video on your home page that succinctly summarises your business qualities and ideas in under 60 seconds.

I’ve worked with many small businesses, right up to large corporate firms, to create effective and unique advertisements. Gone are the days where it costs an ‘arm and a leg’ to create great visuals.

Multimedia Designer – Juan Gonzalez Telmo