Shaping a Website to Build a better Online Business
In the previously posted marketing diary video, our subscribers got a chance to check out how the quantitative analysis of your website traffic allows you to make better marketing investment decisions.
Sounds complex uh?!
But truly, it really just means that if you want to build a decent online profile for your business and not waste marketing dollars… Then knowledge is power and measurement is the key.
All too often we’ve seen businesses commission developers to build a fancy new website that turns out to be a dull and static “online business card”.
And static websites are about as effective as… Well, a business card!
In this second instalment we look at the value of call-to-actions. A good call-to-action doesn’t have to be a cheesy banner ad on your site touting: “Buy one and get a set of steak knives!”
There are definitely dignified methods of asking for someone’s details in return for a valuable piece of information. Whether this be in the form of a free report, access to a forum, or an invaluable video like ours!
So, in this week’s marketing video diary we look at why you need a call-to-action, the benefits, and a few tips on how to create a good lead generation strategy.
This video is only available to our valued Members…
To check out this week’s (in)valuable Online Marketing Video you must browse to the Indietech website and click here to subscribe…
Online Marketing Strategy Video - subscribe here for free web strategy tips
After you’ve joined as a member of the Indietech site, we’ll send invaluable online marketing tips every 1 – 2 weeks.
